THE BACKBONE BEHIND CONSUMER GOODS
w/ Matthew Klein September 15, 2020
On this weeks episode of Culturation™ we speak with The Direct to Consumer Entrepreneur, Matthew Klein. We discuss how timing is everything, following your gut, and failing forward .
Matthew is the Co-Founder and CEO of Backbone, the fastest-growing SaaS technology for product development and design, paving the way for thousands of successful and emerging consumer brands. With decades of experience in the retail and consumer goods industries, he has extensive knowledge of getting products to market. A serial entrepreneur, he created Backbone, the only product development platform built for the direct-to-consumer economy, in 2014.
Backbone’s focus is tackling the retail industry’s largest hurdles: developing quality consumer products while reducing waste and improving speed-to-market. Backbone’s innovative product development suite empowers consumer goods companies to design and develop their products faster and with more intention than ever before. Backbone powers D2C market-leaders such as Shinola, Allbirds, and Outdoor Voices.
Matthew has been in Boulder since 2015 where he enjoys spending time with his wife Merry and three kids Tate (5), Cole (3), and Grey (1). Matthew grew up in South Florida and attended Florida State University. He spent almost a decade in New York City before moving to Boulder. The mountains were calling Matthew as he loves the outdoors and all that Colorado has to offer. His enthusiasm for tennis and skiing keeps him busy year-round.
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